In the age of podcasting, digital content, and social media dominance, Bunnie XO has carved a unique niche for herself. Known for her raw, honest, and bold personality, she has captivated millions of fans across platforms like YouTube, Spotify, and Instagram. But beyond the captivating conversations and unapologetic personality lies a lucrative empire. In this article, we dive deep into bunnie xo net worth, exploring how she built her brand, her sources of income, and what makes her a standout figure in entertainment today.
Whether you’re a fan of her hit podcast “Dumb Blonde” or are just discovering who she is, this comprehensive look at Bunnie XO’s financial journey will tell you everything you need to know.
Who is Bunnie XO?
Bunnie XO, born Bunnie DeFord, is a podcast host, model, influencer, and entrepreneur. She’s also widely known as the wife of country rapper Jelly Roll (Jason DeFord), but she has long since made a name for herself on her own terms.
Her rise to fame can be attributed to her magnetic personality, blunt honesty, and commitment to empowering women and misfits. With a fanbase that keeps growing and media appearances that are increasingly mainstream, Bunnie XO is more than just a social media influencer—she’s a full-blown media personality and businesswoman.
Bunnie XO’s Net Worth in 2025: Estimated at $2.5 Million
As of 2025, Bunnie XO’s net worth is estimated to be around $2.5 million. This figure includes her income from podcasting, sponsorship deals, merchandise, modeling gigs, YouTube revenue, and other entrepreneurial ventures.
While she may not yet be in the same financial league as mainstream celebrities or global influencers, her rapid growth and expanding brand make her one to watch.
Sources of Bunnie XO’s Income
To understand how Bunnie XO accumulated her wealth, let’s break down the main income streams that contribute to her net worth.
Podcasting: “Dumb Blonde”
Her flagship show, The Dumb Blonde Podcast, has become one of the most popular female-hosted podcasts in its niche. The show features interviews with a range of personalities—musicians, actors, influencers, and even adult industry figures—exploring themes of empowerment, redemption, and personal transformation.
Estimated Income: $300,000 – $600,000/year
- Revenue comes from Spotify ads, YouTube monetization, Apple Podcasts, and brand sponsorships.
- Premium podcast memberships and donations from fans via platforms like Patreon add to the earnings.
YouTube Channel
Bunnie XO’s YouTube channel has garnered hundreds of thousands of subscribers and millions of views. She posts full podcast episodes, vlogs, behind-the-scenes content, and clips featuring Jelly Roll.
Estimated Monthly Income: $8,000 – $15,000
Revenue is earned through:
- Google AdSense
- Sponsored videos
- Product mentions and integrations
Social Media and Brand Deals
With millions of followers across Instagram, TikTok, and Facebook, Bunnie XO is an influencer in her own right. She partners with brands for sponsored posts, fashion collaborations, and lifestyle product features.
Estimated Income: $100,000+ annually
Popular brand deals have included:
- Fashion Nova
- Hair care and beauty brands
- Female wellness and empowerment products
Merchandise and Apparel
Bunnie XO sells her own line of branded merchandise including:
- T-shirts
- Hoodies
- Hats
- Accessories
Her fanbase is not only loyal but also supportive of her entrepreneurial ventures, leading to consistent merchandise sales.
Estimated Income: $50,000 – $150,000 annually
Appearances and Collaborations
Bunnie frequently appears alongside her husband Jelly Roll in interviews, music videos, and red carpet events. She’s also a frequent guest on other podcasts, which boosts her profile and sometimes results in paid appearances.
Bunnie XO’s Rise to Fame
Early Life and Background
Bunnie XO was born in Nashville, Tennessee, and had a tumultuous upbringing that she’s often referenced on her podcast. Before fame, she worked various jobs including as a model and in the adult entertainment industry—experiences she openly talks about as part of her journey toward empowerment.
Relationship with Jelly Roll
Bunnie’s fame significantly increased after her relationship with country rapper Jelly Roll became public. The couple married in 2016 and have since become one of social media’s most admired duos. Their relationship is celebrated for its openness, authenticity, and mutual support.
While Jelly Roll’s career has skyrocketed, Bunnie’s has grown right alongside his. She’s turned the spotlight into a personal business empire.
Lifestyle and Assets
Real Estate
Bunnie and Jelly Roll reportedly live in a luxurious home in Tennessee, with a price tag estimated to be over $1 million. The property includes high-end amenities such as:
- A podcast recording studio
- A home gym
- Multiple guest rooms and entertainment spaces
Vehicles
Bunnie XO has been seen driving multiple high-end vehicles, including:
- A custom SUV
- A sports car, possibly gifted by Jelly Roll
- Several other rides showcased on social media
Fashion and Beauty
Bunnie is known for her signature bold look—blonde hair, dramatic lashes, and edgy fashion. She regularly invests in beauty routines, luxury fashion brands, and custom wardrobe styling. While this might be a high-cost lifestyle, it’s also a key part of her brand identity and appeal.
